Why is Gymshark so popular on Instagram?

Maybe you see someone wearing Gymshark's famous $38 Flex leggings that hug your hips in the gym. Perhaps you have seen a photo of a celebrity paparazzi, one of whom is wearing a two-piece fitness equipment from Gymshark. Or maybe you are one of the 5 million users who track Gymshark's three different Instagram accounts. No matter how you accidentally discover Gymshark, it's hard to resist the fitness clothing of this British brand. Gymshark has all the qualities of a Millennium Fitness brand: these clothes are very pleasing in Instagram photos and have a soft pastel color. Moreover, unlike other sports and leisure brands, Gymshark's items are reasonably priced. The most expensive item they sell is $80, which is the price you pay for a pair of leggings that you buy from most other competitors.

If it seems that Gymshark suddenly appears in your Instagram feed, it is because of this. The brand was founded in 2012 by British app developer and fitness enthusiast Ben Francis and his friends, who was 19 years old. In the garage of Francis, there is a sewing machine and a screen printing machine, and he will customize the clothes for himself. He and the YouTube blog detailed the history of the company. He and his friends want a fitness tank that is longer, more elastic and more suitable than the existing fitness tank. He told the BBC: "More is 'I really want to wear this dress, so I did it."

But when the brand began recruiting some of their favorite fitness influencers (originally mainly bodybuilders) to wear and comment on the clothing on YouTube and Instagram, Gymshark did explode. “At the time, no one was working on [Impact Marketing],” Francis explained in a YouTube video blog. “It’s completely natural for us because we’re just fans of these guys.”

He said in the YouTube video that when Gymshark finally launched the women's collection, they found that popular and influential brands like Nikki Blackketter and Whitney Simmons represented the brand and attracted new audiences. The truly viral first female product is the “Flex Leggings”, a seamless fitness legging with “carved details” under the gluteus maximus, which is sold out within a few minutes. Francis said in the YouTube video blog: "Women are an important part of the community." Although it is unclear what the salary of these influencers is (Gymshark Leggings sale represents telling Refinery29, “We are very close in the aspect of influencer marketing”), it is obviously a coveted position to become a Cheap Gymshark Leggings athlete. There are dozens of free-sponsored YouTube blogs on YouTube that specifically target people wearing black clothes or show off the “traction” of Gymshark after a 70% discount on Black Friday sales. Influential people and those who want to be influencers seem to agree that Gymshark's clothes are comfortable, likable, and can be used for many different exercises. So, should you play in the waters of the golden sand shark? Gymshark leggings are very affordable. Their products are available in dozens of different colors that can be easily mixed and matched. In terms of fit, they are only available in small to large sizes, which is limited. However, if you are looking for a new fitness brand to represent the gym or "g" fitness club, Cheap Gymshark has many intense options.

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